Sunday, June 22, 2008

Louis Vuitton X Soundwalk



Soundwalk has been teaming up with a lot of global companies and last year they teamed up with a French TV network to produce 10 Soundwalks of different New York and Paris neighborhoods along with matching TV shows.
For this collaboration, Soundwalk produced audio tours for Pigalle, St. Germain des PrÈs, Belleville, Palais Royal,and Le Marais narrated by the main actress from each show.

Recently this year Soundwalk has teamed up with Louis Vuitton to hit 3 cities in China and this is the first time LV has teamed up with an MP3 Audio Guide.
LV was able to get Gong Li for Beijing



Shu Qi for Hong Kong:




and Joan Chen in Shanghai:


It is an hour long soundwalk and can sync to any mp3 player or you can podcast it. The Soundwalk supplies the narration (walk down this road, open the door) with a nostalgic story telling.

Louis Vuitton
Soundwalk tours are $17 for each hour-long tour, and are available in English, French, Cantonese, Japanese, Korean and Mandarin. Soundwalk, the company that Louis Vuitton has collaborated with, describes itself as a creator of “audio tours for people who don’t normally take audio tours”, and has offerings for a number of other cities worldwide.

The tours are narrated by iconic figures in Chinese cinema and combine music, personal stories, and a city tour


(photos taken from Tech Crunch)

THe only question I have is shouldn’t Louis Vuitton first be launching these sound tours in France, since they are a French luxury brand? Seems that the brand could have built this product first based on its roots and come across as slightly more genuine instead of jumping the gun overseas to China, but it is the Olympics which happens not so often in one of the most populated cities in the globe.

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