Sunday, January 30, 2011

La Linea Interactive

Like a 21st century version of the choose-your-own-adventure books, interactive YouTube videos can up the engagement factor by letting the viewer decide the course of the action, or just play around with the content. With Tippex seeing success with its A Hunter Shoots a Bear campaign, and Samsung and Rogers also testing the interactive video waters lately, we expect to see more creative campaigns from companies in 2011. Meanwhile, we’ve found 10 top interactive YouTube experiences, from both businesses and individuals, that incorporate gameplay, quizzes and just plain old fashioned entertainment for your viewing pleasure. So, prepare to engage with the gallery below and let us know your thoughts on this potentially exciting medium. via mashable

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