Friday, October 24, 2008

P diddy buys ENYCE

Remember this video folks? This was a while back when Diddy was letting lose on camera and shooting a viral video for one of his tracks.

After seeing Diddy going viral on his own videos due to our economy recession, I guess it did pay off saving funds on video production, lighting, props, and etc. Putting it towards buying Enyce from Liz Claiborne for 20 Million USD. Liz Claiborne had bought the brand in 2003 for 114 Million USD.

It will be interesting seeing how the brand changes or evolves since he will take over.

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