What is so Cool about Cuil?

So I see that Google has a new competitor now but has no threat that people have said.

The search engine Cuil launched this Monday and their servers crashed due to an overload of traffic.
Anna Patterson is the president of Cuil and was the architect of Google's large search index TeraGoogle which launched in early '06. They generated so much of a buzz that they were able to get $33M in financing.

Cuil instead of ranking searches based on popularity, it focuses on the content of each page.

Try it out and see for yourself.