Thursday, October 01, 2009
Starbucks VIA Taste Challenge (Oct 2 - 5th)
People across the country cannot tell the difference between Starbucks VIA and our fresh-brewed coffee. Can you? Go into Starbucks stores across the US and Canada on October 2-5 to find out.
Who knows if Starbucks attempt to recapture people who fleed to cheaper coffee alternatives like McDonalds will work. I think it has a 50-50 chance of being the New Coke of Starbucks. Maybe Taster's choice will rebrand to Taster's Choice Classic. For now though the creative has me interested. I'll play thier little game. I'll let everyone know how the coffe is.
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