Google AgencyLand

Google has launched a new site for dummies – you guessed it – for ad agencies. Most tech savvy people wonder why their company uses an ad agency in this day and age, and pay outrageous bills when your 6 years old niece could do it.

Ad agencies (most of them) are so out of touch with new media and technology that, you end up doing the work, they learn on your time and they end up billing you like there is no tomorrow.

Agencies are nothing more than a billing business, they are not a talent nor knowledge driven business as they lead people to believe. They don’t have the technical know how to keep on top of new developments.

Google is smart and knows there is a large business to be built educating dummies. The new site called AgencyLand provides answers to requests from advertising agencies for resources to help them manage their clients’ accounts – because their clients are about to bail – they have figured out that their 6 year old niece can do it in her sleep.

Originally launched into a closed, private beta in March 2009, AgencyLand is now available by invitation to agencies and third parties in the United States and Canada that manage Google media spend for clients. Poor clients.

Google Pay Per Click campaigns in particular are very difficult to manage profitably as PPC is not set up to discourage mistakes. A six year old can perhaps set up an Adwords account but certainly could never run one.

via WebGuild