Showing posts with label NY Times. Show all posts
Showing posts with label NY Times. Show all posts

Tuesday, January 19, 2010

Kudos to the Marketing team at Weatherproof

I thought this ad was quite interesting put up by Weatherproof the jacket company which stunned the New York visitors and residents the past few weeks for advertising a massive billboard in Times Square of the President wearing one of their coats calling it "The Obama Jacket."

This ad is located on 31st Street above Red Lobster till this Thursday and you can find out more about this story on how it came about from the President of Weatherproof Freddie Stollmack at the NY Times article here.

Imagine if we got one Jask Clothing's Tees on our President playing some hoops.....hmmmmm. Attention all stylists....let me know if you have any contacts to the White House.







Regardless if the public thinks its bad hype, he's wearing their coat and that says a lot. I wonder how much percentage profits they have sold due to this Billboard?

Then you walk a few hundred feet and I thought this ad was interesting.



www.Defeatthedebt.com

With all this negativity press about our President lately, I can only hope it will turn for the better in 2010. We'll have to wait and see.

Wednesday, February 04, 2009

The Death of Newspapers?



Newspapers have been and remain by far the largest source of news coverage and analysis in any city or town no question because without the newspapers there would be no sheets for other media outlets such as TV, radio stations, magazines, websites, and etc.

It's interesting how the classified sections are becoming scarce thanks to websites like Craigslist, oodle, usfreeads, onlineclassifieds, and etc.

What is sad is that these major newspapers give out their the columnist’s work for free to the online medias. The younger generations rather read on the inter webs, and on top its just much cheaper than walking to the store and buying the print and also its saves paper for the environment and it is not slowing down at all because that is the way the market is shifting.

Now a days you talk to anyone everyone mostly go on website to get their most up to date news, even now because of twitter, I can get tweets sent from the NY Times, CNN, and any other media outlets for up to date info. instead of me going on the website, they send me a tweet about up to date information......so the web landscape is definitely shifting and all the big corporations are also moving towards the shift

Did you know that after reading the Atlantic, that "Newspaper penetration—the number of households looking at a paper—now amounts to less than 18 percent of the population, compared with 33 percent back in 1946. In its home market, The New York Times has a dismal 7 percent penetration. The New York Times Company, which, like the rest of the industry, used to reap tremendous profits, is one of the many publicly traded newspaper companies that have lost well over half their market value in the past two years. Just this past year, shareholders of publicly traded newspaper companies have lost 83 percent of their investments."

Quite scary, so how long do you think the Newspaper will last? Only time will tell and I will leave this quote from a veteran photographer named George Guthrie is talking to a young journalist. Guthrie says, “People do awful things to each other. But it’s worse in places where everybody is kept in the dark. Information is light. Information, in itself, about anything, is light.” So what happens when people start caring about this and there is no more investigation?

Will papers become local news sources? It seems like thats the only survivors in town.

Quite scary don't you think...

Tuesday, December 16, 2008

NY Times Conversations


I thought this was an up close and personal invitation from NYTimes to do.

It has a bunch of interesting videos of people like Padma Lakshmi, Isaac Mizrahi, to Kenneth Cole talking about their passions and thoughts with NY Times while a news feed is fed by real time news related to the subject of the video being played.

Check it out here:

Wednesday, November 12, 2008

New York Times Special Edition - Iraq War Ends



New York Times Special Edition Video News Release - Nov. 12, 2008 from H Schweppes on Vimeo.

In an elaborate operation six months in the planning, 1.2 million
papers were printed at six different presses and driven to prearranged
pickup locations, where thousands of volunteers stood ready to pass
them out on the street.

Articles in the paper announce dozens of new initiatives including the
establishment of national health care, the abolition of corporate
lobbying, a maximum wage for C.E.O.s, and, of course, the end of the
war.

The paper, an exact replica of The New York Times, includes
International, National, New York, and Business sections, as well as
editorials, corrections, and a number of advertisements, including a
recall notice for all cars that run on gasoline. There is also a
timeline describing the gains brought about by eight months of
progressive support and pressure, culminating in President Obama's
"Yes we REALLY can" speech. (The paper is post-dated July 4, 2009.)

"It's all about how at this point, we need to push harder than ever,"
said Bertha Suttner, one of the newspaper's writers. "We've got to
make sure Obama and all the other Democrats do what we elected them to
do. After eight, or maybe twenty-eight years of hell, we need to start
imagining heaven."

Not all readers reacted favorably. "The thing I disagree with is how
they did it," said Stuart Carlyle, who received a paper in Grand
Central Station while commuting to his Wall Street brokerage. "I'm all
for freedom of speech, but they should have started their own paper."


B-roll of fake New York Times Distribution, November 12, 2008 from H Schweppes on Vimeo.

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