Freshnessmag presents the 3 Kings

Rev Run may be the most influential non-athlete sneaker endorser in the world. In the late 80′s, as part of the legendary Run DMC, Rev Run and his group mates released the hit “My adidas,” which led to the group signing a $1.6 million dollar endorsement deal with adidas. That endorsement lead to the adidas Superstar sneaker becoming a pop culture phenomenon with sales that reached the hundreds of millions – or perhaps even into the billions. Then in the late 90′s, when brother and mogul Russel Simmons started working on the Phat Farm Phat Classic sneaker, Rev Run was once again called to be the celebrity endorser. The Phat Classic sneaker became another successful pop culture mainstay, and it enjoyed sales nearing the $1 billion mark. Now in the 2000s, after a chance meeting, Rasheed Young was introduced into the ‘Run’ family, and from this meeting Run Athletics was born. And from Run Athletics, the next generation of footwear endorsements was created under the ‘Run’ family. Daughters Angela and Vanessa Simmons, and son Diggy Simmons are now the face of and run sneaker brands Pastry and Chiv Culture. Pastry also became a huge hit with revenues grossing in the $200 million range; the latest brand Chiv Culture is poised to become another promising run away hit. With the Phat Classic, Run Athletics, Pastry and Chiv Culture, one man can be credited with getting them off the ground: Solomon Dabah, the President of the Vida Group. Freshness recently caught up with Rev Run, Rasheed Young, and Solomon Dabah, to talk about building this footwear empire, in the two-part mini-documentary “The Three Kings”. Check out the trailer above, a few behind the scenes photos below, and be on the look out for Part 1 of The Three Kings on April 16th, 2011, exclusively on Freshness.

Classic Kicks Biocast

Classic Kicks is a unique sneaker + clothing boutique in NYC. Vans, Nike, Pumas, Adidas, New Balance and more grace the shelves of their NOHO location. You’ll also find their signature clothing line, Reine et Roi.

This BIOCAST takes you behind the scenes to understand exactly what the Classic Kicks experience is all about.

CREDITS:

Customized by The Creative Team @ Double 7 Boutique

Produced by Double 7 Film

Cinematography > Tristan Nash

Editing + Graphics > Stas Lipovetskiy

Director > Pete Chatmon

60 years of soles and stripes

Title : ADIDAS GLOBAL DOMINANCE
Theme : ADIDAS GLOBE & HISTORY
Colorway : BLUE/WHITE/multi-colored prints
Production : 1 OF 1 CUSTOM
Event : ADIDAS 60th years of soles and stripes house party

This pair of Adidas Pro Model was custom-made as a tribute to Adidas's 60th Anniversary. Basically, the design revolves around the 60 years of achievement and global dominance of this sporting giant. Pictures of sports legends, historical moments, landmarks, endorsements and inspiring world class athletes were included in the collage, based on the Adidas globe concept.

ADIDAS GLOBAL DOMINANCE by HYPETHETIC will be featured at the upcoming Adidas 60 Years of Soles and Stripes House Party on 27 Feb 09, TIMBERLUX Warehouse, Singapore.

Heron Preston presents the Young and Banging

If you happen to be in Soho tonight, 2 big events popping off:

Heron Preston presents
Nike Sportswear transformed THE YOUNG AND THE BANGING gallery into a stadium style setting for a night of beer and 4 Square!!!
255 Elizabeth St. 7-11 pm

Vibe is teaming up with Adidas at the Adidas Wooster store guest DJ Rob Kenner.

David vs. Goliath

So there has been some comments on this photo and let me see if you can catch it first.

If you notice, Mr. Dwight Howard who is standing 1st in line seems to be standing much different than the rest of his team mates.

Do you see it yet? Can you find the non-Nike Shoes....

Well, if you didn't know he is not signed under NIKE and it seems like either this was photoshoped by someone or they intentionally had to block the NIKE logo.

Chris Paul (Jordan), Dwyane Wade (Converse) and Carmelo Anthony (Jordan), but all those still fall under NIKE.

Everyone else is rocking NIKE, I can tell you that JASK had a similar experience about this with Lebron James for an Al Fatz aka (Ohio they call him Fat Al) video that he did last year. We were able to work with Kesha Mcleod & Rachel Johnson from Thomas Faison and they said that Lebron would rock one of our T-shirts possibly for an artist on his record label in Ohio, low and behold check out this youtube video and click through 4:38 and you'll see he's rocking the Jask "STRUGGLE" T-shirt:



But once they actually launch the video, notice that you only get a glimpse of the T-shirt around 3:57. When you have a multi-million dollar deal, you got trademarks and contracts that you have to abide with and sometimes even if you want to get a shine its a lot harder than you think, but you know what, we're still in the struggle and so is LBJ for his ring.

Project AZX - Adidas

Adidas once again has come up with a neat project with some of the dopest shops around the world: ACU, Bodega, Colette, D-mop, Footpatrol, and Goodfoot. The launch of all the shoes are set for August 8th.