Intel Star

Apparently, To ring in the new campaign literally a group of Intel employees rang the ceremonial opening bell for the NASDAQ Stock Market at on May 11. The ceremony broadcasted live in Times Square on the video screen of the seven-story NASDAQ building and at www.nasdaq.com.

In the commercial, which will air coast-to-coast and around the globe, Bhatt struts into an Intel cafeteria and is greeted by a loud guitar riff, as women swoon and colleagues press in for his signature. In the ad, mustachioed, elegantly coiffed actor Sunil Narkar plays Bhatt, who is clean shaven and has a spare hairstyle. And the commercial's futuristic, glassy workplace looks nothing like Intel's fabric cubicle farms in Washington County. Representing Intel's biggest marketing campaign in nearly 3 years and the first that spotlights the promotion of the Intel brand and not a processor product, "Sponsors of Tomorrow" will launch May 11 in the US Germany and the United Kingdom with limited teaser ads starting today online. Over the next month the campaign will expand to more than two dozen countries with Brazil and Japan rounding out the planned markets in the third quarter.