Love what Zoo York's been doing on the viral side. First the roaches stint down on Wall Street (which gave way to this little episode) and now this event - Bomb Down Broadway. They held this event this past summer where they got a sh*tload of BMXers to Union Square for an all-out race to Edwin De La Rosa's POST store in BK. The winner (Ben Duke) took home $1500, 2nd place ($1,000) went to Darryl Nau, and 3rd place ($750) went to Marco Della.
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